In just a few years, REIN has become an icon and secured her position as a musical pioneer. REIN’s self-titled EP was released in 2016. Together with her second EP, 2017’s 'Freedoom', she renewed and breathed life into the Swedish electronic music scene.
REIN took a few moments from editing her intense new video to speak with The Electricity Club ahead of her upcoming London Electrowerkz show at TEC 006 on SATURDAY 30TH NOVEMBER 2019. Continue Reading ›
REIN, the Queen of EBM arrives in London for her first UK show this November! Be prepared to dance! In association with Cold War Night Life, TEC006 will feature the young game-changing Swede with her two female percussionists to present a powerful set of hard hitting, adrenaline pumping EBM with a pop twist.
A true Rebel Girl, Joanna Reinikainen has moved the dial from aggressive shouty guys to tough girls; so this is girl power for real. Continue Reading ›
The world found itself in a rather antagonistic and divisive state this year, as if none of the lessons from the 20th Century’s noted conflicts and stand-offs had been learnt. After a slow start to 2017, there was a bumper crop of new music from a number of established artists.
Overall, it was artists of a more mature disposition who held their heads high and delivered, as some newer acts went out of their way to test the patience of audiences by drowning them in sleep while coming over like TRAVIS on VSTs.
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Paul Rein is Sweden's pioneer of Italo disco, no less, and had been quite popular in his country, as well as writing for world renowned artists like Christina Aguilera or Jessica Simpson.
But his daughter Joanna certainly got her musical bug, when the electronica loving dad took her to see KRAFTWERK at the age of thirteen. Joanna Reinikainen never quite fitted into her peer group and discovered that the love of harsher sounds was what she's all about. Continue Reading ›
Like Germany and the UK, Sweden has an established history in electronic music. With a melodic tradition rooted in traditional Nordic folk music and the region’s long dark nights causing bouts of melancholy, the Swedes are more than well suited to stay indoors and further the art of synthpop.
So what’s so special about Sweden then? Listed chronologically from its UK perspective with a restriction of one song per moniker, here are The Electricity Club’s 25 SVENSKA SYNTH SONGS… Continue Reading ›