A cinematic slice of synthwave pop with a Nordic twist thanks to the collaborative efforts of Swedish electronic artist and producer OSCILLIAN, ‘One Of Us’ sees NINA develop on the promise shown by her previous singles ‘My Mistake’ and ‘Beyond Memory’. The self-confessed Retrophiliac told ELECTRICITYCLUB.CO.UK that “The single is about not quite conforming to what society expects from us.”
A steadfast percussive energy certainly comes over the tune’s nocturnal atmospheres although the accompanying video sees Fraulein Boldt walking around a gloomy city estate, reflecting about a time in her childhood when she saved a boy from bullies… “You’ll never be alone as long as I am here” she sings in a brooding tone of optimism.
In an artistic move reminiscent of classic PET SHOP BOYS, the B-side ‘Counting Stars’ is cut from a similar cloth to the A-side, combining NINA’s enticing vocal with a rich escapist soundtrack swathed in synths.
With a host of Autumn shows coming up in the UK, Germany and Sweden, NINA is making strides towards finally releasing her long awaited but as-yet-untitled debut album.
‘One Of Us’ is released by Aztec Records on 11th August 2017, available as a signed CD EP from http://www.ninasounduk.com/merch/autographed-one-of-us-cd
Download can be pre-ordered from https://ninasounduk.bandcamp.com/album/one-of-us
NINA 2017 live dates include:
Retro Future Festival (28th July), Glasgow The Hug & Pint (27th August), Berlin Maze (7th September), Hamburg Prinzenbar (8th September), Köln Arttheater (9th September), London Outland Festival (29th September), London Hoxton Bar & Kitchen (27th October), Stockholm Debaser Strand (4th November)
Text by Chi Ming Lai
14th July 2017