‘Cry & Dance’ by A THOUSAND MAD THINGS was undoubtedly the best body of work released in 2025.
The project of William Barradale, his style of dark synthpop explored themes of desire, shame and insecurities through his own personal experiences as a young gay man. With his haunted demeanour, his vocal delivery falls under the spectre of doomed romantics like Billy MacKenzie of ASSOCIATES.
Following a majestic debut headline show at London’s Paper Dress Vintage comes the new EP ‘Hate It’; William Barradale told ELECTRICITYCLUB.CO.UK: “Although all these songs were made at a similar time, EP2 has more energy in its production and tone. I picked the songs I felt had more to say for themselves to go second. ‘Cry & Dance’ was about establishing the project and EP2 feels more expressive and darker in tone. I have a whole concept about what it is to be a flawed person and each song represents a different part of that person (the thoughts, the feelings, the body, the needs etc). I wanted to hold back these songs for EP2 because I wanted to wait until I had some attention to share them. The sound is similar though and it’s a lot of the same synths and production style.”
Still maintaining the sharp modern songwriting of its predecessor which eschews the longer intros and fades of Synth Britannia, the ‘Hate It’ EP begins with haunting gothic swing of ‘Promises’. Mournfully reflecting that “I’d never break the promises I chose to make that night”, it catches the bouncy rhythmic snap of THE CURE during their fantasy phase to exude an artful pop demeanour.
A cousin to ‘Wide Awake’ from ‘Cry & Dance’ in its literal cry, the hypnotic technopop of ‘Remorse’ asks the question “what did I do to hurt you?”. In a sign of the times, ‘Truth You Seek’ exudes a frustrated intensity that “this is my final vow”; built on a colder cacophony of synths, the engine room acts as the backbone to the seedier uncertain aspects of romantic yearning expressed in Barradale’s theatrical vocals.
The sombre bass driven drama of ‘Empty Part of Me’ sees Barradale note “how can you not hate the way they stare at you and me?” while displaying his lower and higher vocal registers before the ‘Hate It’ title song closes the EP with some dark disco dancing; singing of “ugly sin”, there are elements of SUICIDE as there was on ‘Girl’ on ‘Cry & Dance’ while there is also a Cold War drama lurking over proceedings.
Less immediate than ‘Cry & Dance’, the glorious darker overtones of ‘Hate It’ dig deeper and show that the debut was not a fluke. With yet-to-be released songs such as ‘Loving Was Easier’ and ‘Cracked Mirror’ outlining that there is more to come, A THOUSAND MAD THINGS is now the great hope for dark British synthpop. With promising acts like MIRRORS and EAST INDIA YOUTH unable to sustain their initial creative momentum, William Barradale is here to fill that void with his honest soulful celebration of all aspects of the human condition and chooses to be the better man!
The ‘Hate It’ EP is released by Nettwerk on 26th June 2026, available from https://athousandmadthings.bandcamp.com/
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Text by Chi Ming Lai
24th June 2026











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